Dear   ,

See what’s new this month from Tide! In addition to our latest articles, sweeps, coupons, and products, you’ll be able to see how you can join the Tide® Loads of Hope™ program to help those in need. You’ll be able to make a big difference in the lives of families affected by disaster by giving them a renewed sense of hope. And don’t forget to share your thoughts with us about your favorite products on the new Tide.com and see what others are saying as well!

New Articles this Month:
Spring Cleaning for your Bedding     Springtime Outdoor Fun     Prepping your Summer Clothes

<sup>† Call 866-772-1037. Must send dated receipt & cap. Limited to one per name, household or address. Through September 30, 2009.
* Based on sales
†† DOWNY® "FEEL MORE CONNECTED" SWEEPSTAKES. NO PURCHASE NECESSARY.  This promotion is open only to residents of the 50 United States and the District of Columbia who are 18 years of age or older at time of entry.  Void where prohibited.  Sweepstakes begins at 12:00 AM (ET) (start of day) on 2/19/09 and runs through 11:59:59 PM (ET) on 5/31/09.  See Official Rules (by which all entrants are bound), for complete entry details. Sponsor: The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202.</sup>