In the wake of disasters,
small comforts make a big difference.
The Southern California Wild Fire destroyed more than 200,000 acres of land, and local communities are still reeling. Tide is on the frontline, providing free laundry facilities from our Tide CleanStart truck for families and firefighters in need.
Over the past two years, Tide Loads of Hope has washed over 20,000 loads of laundry for families affected by disasters such as Hurricane Katrina and the Southern California Wildfires. It's the spirit of the New Orleans effort that continues to inspire us today to help others.
Go to "How We Help" to learn more about what Tide Loads of Hope is doing.
Drew’s Big Give
Five-year-old Drew Friend inspired a city by asking to share his birthday gifts with children in need. Tide® Loads of Hope helped support Drew’s Big Give by donating $10,000 to local families in Cincinnati.
Give the gift
of hope.
Buy a Tide Vintage
T-shirt today* »
All proceeds support
families in need.
