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Tide Loads of Hope helps in the crucial days, weeks and years after a natural disaster by providing clean clothes and a sense of comfort to families in need. Partnering with America's Second Harvest, we travel to key neighborhoods with the Tide CleanStart truck, our free mobile laundry facility.
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With 32 high-effiency washers and dryers, the Tide CleanStart truck |
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Can do 300 wash and dry cycles a day - equal to one year's worth of laundry for a single family. |
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Will wash about 9,000 loads of laundry over a four-week period. |
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Has washed more than 20,000 loads of laundry for New Orleans families. |
Most importantly, the Tide CleanStart truck means we're equipped to take action whenever and wherever there is a need in our country.
Where it all started
In the wake of Hurricane Katrina, the need for clean clothing became critical, and Tide found a way to help. So in November 2005, the Tide CleanStart truck headed to Camp Hope in the Metairie, LA area and cleaned over 10,000 loads of laundry. The spirit of this first venture informs and inspires everything Tide Loads of Hope program does.
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