Tide
Does your High Efficiency washing
machine take forever?
The problem may be your detergent, not your washing machine.
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Save up to 25 mins a wash!
introducing - a new standard in high efficiency
  • What is an HE machine?
    HE washers feature technology that helps reduce the amount of water and energy that is needed to do a load of laundry. They are smarter, larger and more efficient than ever before.
  • Why does your detergent matter?
    There is no standard for HE detergents. Detergents specifically designed for HE washers enable it to work as designed, in the time that it promises. If you don't use a low sudsing detergent, you could be making your washer work harder and take up to 25 minutes longer to get the laundry done.
*Based on co-marketing agreements