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Get great performance out of your HE machine with New Ultra Tide HE powder detergent.

High efficiency washing machines accommodate large loads and use less energy than traditional machines. But unless you're using the right laundry detergent, you may not be getting the results you bargained for.

New Ultra Tide HE powder detergent provides excellent cleaning with the right level of sudsing for high efficiency washers. It creates fewer suds and disperses quickly to get great cleaning performance with only a fraction of the amount of water used in traditional machines.

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How it Works

Tide’s powder detergents are now offered in a concentrated formula with outstanding performance at 1/3 less per dose. This allows the same number of loads in a detergent carton that is smaller, which is both convenient and a right step for the environment.

Like liquid Tide, Ultra Tide contains surfactants. Surfactant molecules have two parts. One is "water loving" and the other is "water hating." The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics. Detergents usually contain more than one type of surfactant to address the needs of removing certain types of soils and cleaning different types of fabrics.

Safety: The Most Important Ingredient in Tide®

Ensuring the safety of our Tide® line of fabric care products is a responsibility that P&G takes very seriously. Before any product can appear on store shelves, it must be demonstrated safe to use as intended. But that is only the beginning of our journey. The Earth's resources are limited and valuable, and we have an obligation to future generations to use these resources wisely.

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For information on Tide product ingredients please click here.

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