1/3 concentrated means that our powder detergents are now offered in a concentrated formula with outstanding performance at 1/3 less per dose. This allows the same number of loads in a detergent carton that is smaller.

Yes, our concentrated powder laundry detergent products were completely reformulated. In fact, in the US, our new concentrated Tide traditional top-loader formulas provide even better stain removal performance than before and our new concentrated Gain formulas offer more freshness than before.

Yes. For example, the new 80 load carton that is 1/3 concentrated does the same number of loads as the previous 80 load carton of non-concentrated product. The difference is that the new P&G concentrated formula is more efficient, allowing for a smaller package that is both convenient and is a right step for the environment.

Ultra Tide for Coldwater can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

You can use regular Tide in a cold water wash; however, Ultra Tide for Coldwater has been specifically designed for use in cold water.

The product can be used with both whites and colors; however, as with traditional laundry, sorting by color is highly recommended prior to cleaning, as some garments may bleed even in cold water conditions.

Ultra Tide for Coldwater can be used on all machine washable clothes.

Ultra Tide for Coldwater will work great on heavily soiled clothes.

Depending on the level and type of soil, you may still have other laundry additives that you choose to add. For typical laundry, nothing else will be required for cleaning.

Ultra Tide for Coldwater can also be used in warm and hot water washes.

No.  If you have a High Efficiency (HE) washer, we recommend using Ultra Tide HE for best results.

Yes

The product was designed to have the same shelf life as traditional detergent.

Yes, chlorine bleach can be used in conjunction with Ultra Tide for Coldwater.

Yes

This product is designed for use in an automated laundry machine.

There has been an increase in the consumer usage of cold water for washing in recent years. The incidence of these cycles has reached a point where a consumer need and business opportunity presented itself.

No, the product is designed for a typical top-loading, non-HE machine.