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Tide Liquids
From product information to customer reviews, FAQs and more, learn everything you need to know to choose the right Tide Liquid detergent for you.
Tide TOTALCARE™
Tide TOTALCARE™
Helps keep your clothes LIKE NEW--even after 30 washes.
Available scents & sizes
Renewing Rain
20 uses, 50 oz
30 uses, 75 oz
40 uses, 100 oz
60 uses, 150 oz
Cool Cotton
20 uses, 50 oz
40 uses, 100 oz
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Helps keep your clothes LIKE NEW--even after 30 washes.
Product Information
Help keep clothes LIKE NEW
Tide Total Care goes beyond outstanding cleaning to help keep your clothes LIKE NEW--even after 30 washes.
7 Signs of Beautiful Clothes
1.Cleans Thoroughly
2. Helps Protect Color
3. Helps Preserve Shape
4. Helps Maintain Finish
5. Enhances Softness
6. Helps Prevent Pills
7. Fights Stains
Scents & Sizes
Renewing Rain
20 uses, 50 oz
30 uses, 75 oz
40 uses, 100 oz
60 uses, 150 oz
Cool Cotton
20 uses, 50 oz
40 uses, 100 oz
How it Works
Tide Total Care goes beyond outstanding cleaning to help keep your clothes like new.
1. Cleans Thoroughly
Tide Total Care's cleaning technology provides an outstanding clean by lifting dirt and soil from clothing, breaking it down to help keep it from re-depositing onto clothing.
2. Helps Protect Color
Tide Total Care's proprietary Protective Fiber Complex conditions your wash water to help prevent damage from chlorine and mineral deposits, minimizing fading and helping to keep colors bright.
3. Helps Preserve Shape
Tide Total Care's Protective Fiber Complex also conditions fabrics down to the fiber level, reducing harsh abrasion that can cause fabrics to become stretched, rough, and broken.
4. Helps Maintain Finish
Tide Total Care's Protective Fiber Complex helps maintain the smoothness and overall texture of your clothes by reducing the friction between fibers that occurs during washing and daily wear.
5. Enhances Softness
Tide Total Care's Protective Fiber Complex conditions your clothes to leave them touchably soft and comfortable.
6. Helps Prevent Pills
Tide Total Care gently "exfoliates" your clothes to help prevent the build-up of pills and fuzz. In addition, its Protective Fiber Complex conditions fabrics at the fiber level to help keep them from breaking and fraying.
7. Fights Stains
Tide Total Care contains powerful enzyme technology that provides outstanding stain fighting power.
Frequently Asked Questions
What is Total Care?
Tide TOTALCARE is a breakthrough laundry detergent that goes beyond outstanding cleaning to help keep clothes LIKE NEW. By combining the best of Beauty Care and Fabric Care technologies, Tide TOTALCARE elevates the standard of fabric care to an inspiring, new realm: Fashion Care.
What are the benefits of Tide Total Care?
1. Cleans Thoroughly
2. Helps Protect Color
3. Helps Preserve Shape
4. Helps Maintain Finish
5. Enhances Softness
6. Helps Prevent Pills
7. Fights Stains
How is Tide Total Care different from other products?
No more trade offs. Tide Total Care resolves the compromise by providing outstanding cleaning/stain fighting AND helping to keep your clothes beautiful over time. Tide Total Care is a hard working detergent to use everyday that will help your clothes stay beautiful; whether it’s your comfy T-shirt or your favorite Jersey dress.
Does Tide Total Care offer the same cleaning power as regular Tide?
Tide Total Care provides outstanding cleaning and stain fighting power.
How does the Protective Fiber Complex in Tide Total Care work?
The proprietary Protective Fiber Complex consists of polymers, silicone, and chlorine scavengers. The combination of polymer and silicone works together to condition fabrics, down to the fiber level, reducing harsh abrasion that can cause fabrics to become stretched, rough, and dull. Reducing fiber-to-fiber interaction also helps prevent the formation of pills and fuzz
What is Fashion Care?
Fashion Care is the elevated standard of care that combines the best of Beauty and Fabric Care technologies to help maintain the beauty of clothes everyday.
What is the difference between shape retention and shrinkage?
All clothes can possibly shrink during the wash/dry process, especially when put in a dryer. However, Tide Total Care conditions fibers, helping them move and adapt to your body.
Is Tide Total Care better than dry cleaning?
Tide Total Care is designed to be used for machine washable clothes. As always, it's best to check the label in your garments for the advised method of cleaning. If clothing is machine washable, we recommend washing fabrics in Tide Total Care to help preserve and protect your clothing over time.
Does Tide Total Care work on fabrics other than cotton?
Tide Total Care was formulated to perform on the majority of fabrics, including cotton and cotton blends, the most commonly used fabrics in clothing.
Can I use Tide Total Care on my "dry-fit" athletic clothes?
Tide Total Care's benefits are visible on most fabrics, but due to the unique functionality of "dry-fit" fibers found in many athletic clothes, the products have not yet been formulated for that use. As always, we recommend checking the label in your garments for the advised method of cleaning.
Will Tide Total Care irritate my skin or cause allergic reactions?
Like all laundry products, Tide Total Care was tested to ensure that it will not cause skin issues in the vast majority of cases. However, everyone’s skin is different, and if you observe any irritation while using Total Care or any other Tide product, we advise you to discontinue use. If you are particularly sensitive, we recommend trying Tide Free.
Why is the Tide Total Care bottle larger than regular Tide?
The Tide Total Care bottle contains the same amount of liquid as the equivalent size of Tide Original. The bottle’s innovative design is taller and sleeker than other Tide products
Why doesn't Tide Total Care say "2X Ultra Tide" like other Tide bottles?
Since Tide Total Care came to market following P&G's liquid laundry detergent compaction initiative, there is no previous 1X concentrated formula to refer back to. Tide Total Care is a compacted formula, just like all other liquid Tide products.
Does Tide Total Care come in a powder formula?
The breakthrough technology found in Tide Total Care is not currently available in a powder formulation.
How much does Tide Total Care cost?
Manufacturer’s Suggested Retail Price for Tide Total Care is $7.99 for 20-loads. Actual retail price is at the sole discretion of individual retailers.
Where will Tide Total Care be available?
Tide Total Care is available at many retail stores nationwide.
