Tide TOTALCARE is a breakthrough laundry detergent that goes beyond outstanding cleaning to help keep clothes LIKE NEW. By combining the best of beauty care and fabric care technologies, Tide TOTALCARE elevates the standard of fabric care to an inspiring, new realm: Fashion Care.

Tide TOTALCARE has a 7-step process that will keep your clothes like new:

1. Cleans Thoroughly

2. Helps Protect Color

3. Helps Preserve Shape

4. Helps Maintain Finish

5. Enhances Softness

6. Helps Prevent Pills

7. Fights Stains

No more trade offs. Tide Total Care resolves the compromise by providing outstanding cleaning/stain fighting AND helping to keep your clothes beautiful over time. Tide Total Care is a hard working detergent to use every day that will help your clothes stay beautiful; whether it’s your comfy T-shirt or your favorite jersey dress.

Tide Total Care provides outstanding cleaning and stain fighting power.

The Protective Fiber Complex consists of polymers, silicone, and chlorine scavengers. The combination of polymer and silicone works together to condition fabrics, down to the fiber level, reducing harsh abrasion that can cause fabrics to become stretched, rough, and dull. Reducing fiber-to-fiber interaction also helps prevent the formation of pills and fuzz.

Fashion Care is the elevated standard of care that combines the best of beauty and fabric care technologies to help maintain the beauty of clothes every day.

All clothes can possibly shrink during the wash/dry process, especially when put in a dryer. However, Tide Total Care conditions fibers, helping them move and adapt to your body.

Tide Total Care is designed to be used for machine washable clothes. As always, it's best to check the label in your garments for the advised method of cleaning. If clothing is machine washable, we recommend washing fabrics in Tide Total Care to help preserve and protect your clothing over time.

Tide Total Care was formulated to perform on the majority of fabrics, including cotton and cotton blends, the most commonly used fabrics in clothing.

Tide Total Care's benefits are visible on most fabrics, but due to the unique functionality of "dry-fit" fibers found in many athletic clothes, the products have not yet been formulated for that use. As always, we recommend checking the label in your garments for the advised method of cleaning.

Like all Tide laundry products, Tide Total Care was tested to ensure that it will not cause skin issues in the vast majority of cases. However, everyone’s skin is different, and if you observe any irritation while using Total Care or any other Tide product, we advise you to discontinue use. If you are particularly sensitive, we recommend trying Tide Free.

The Tide Total Care bottle contains the same amount of liquid as the equivalent size of Tide Original. The bottle’s innovative design is taller and sleeker than other Tide products.

The breakthrough technology found in Tide Total Care is not currently available in a powder formulation.

Manufacturer’s Suggested Retail Price for Tide TOTAL CARE is $7.99 for 20-loads. Actual retail price is at the sole discretion of individual retailers.

Tide Total Care is available at many retail stores nationwide.