White Lilac Liquid 26 loads, 50 oz 52 loads, 100 oz 78 loads, 150 oz	Lemon Verbana Liquid 26 loads, 50 oz 52 loads, 100 oz

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Tide Pure Essentials Baking Soda Liquid Laundry Detergent

Inspired by nature's symbols for cleaning and stain removal, Tide Pure Essentials provides a clean touch of goodness for your fabrics.

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Product Information

A clean touch of goodness for your fabrics.

Tide Pure Essentials provides a clean touch of goodness for your fabrics. Inspired by nature's symbols for cleaning and stain removal, Tide Pure Essentials fights tough stains and helps remove odors, leaving fabrics wonderfully clean and fresh.

Scents & Sizes

White Lilac Liquid
26 loads, 50 oz
52 loads, 100 oz
78 loads, 150 oz

Lemon Verbana Liquid
26 loads, 50 oz
52 loads, 100 oz

How it Works

Tide Pure Essentials with Baking Soda or with Citrus Extracts leverage advances in science to offer long lasting freshness. Technologies have been added to both the liquid and powder versions that slowly release perfume molecules to provide a long lasting scent experience.

Additionally, the development of Tide Pure Essentials with Baking Soda or with Citrus Extracts included a massive investment in perfumes; in fact, these perfumes are the most researched in P&G laundry history.

The result of this research is a product that offers the best of both worlds: excellent cleaning performance and freshness.

Frequently Asked Questions

What is Pure Essentials?

Pure Essentials is a naturally-inspired line of detergents that add a clean touch of goodness to the laundry experience. The Pure Essentials line offers naturally inspired scents such as White Liliac Scent and Lemon Verbena Scent.

What are the benefits of the Pure Essentials line?

Tide Pure Essentials line makes fabrics clean and fresh, combining outstanding cleaning performance with naturally-inspired scents.

What does the 2x mean on the Tide Pure Essentials bottle?

The "2x" means the detergent is 50% compacted vs. nonconcentrated Tide Pure Essentials. Tide Pure Essentials is concentrated to deliver the same number of loads with half the amount of detergent. The concentrated detergent bottles are smaller which makes it more convenient to carry, pour and store.