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Tide Loads of Hope

You can help. Purchase Yellow Cap Tide. A portion of the proceeds* goes to support families affected by disasters.

_{*10 cents from every purchase of yellow cap Tide goes to support families affected by disaster.}

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Product Information

More cleaning ingredients. Less water.*

Did you know another concentrated detergent contains up to 80% water? Not Tide. Tide has more cleaning ingredients, less water.*

*vs. the next leading regular liquid detergent, past 12 months as of 11/15/08

Scents & Sizes

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How It Works

During World Wars I & II, an animal and vegetable fat shortage triggered the creation of detergent surfactants. Procter & Gamble invented Tide in 1943.

Surfactant molecules have two parts. One is "water loving" and the other is "water hating." The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics. Detergents usually contain more than one type of surfactant to address the needs of removing certain types of soils and cleaning different types of fabrics.

Other ingredients in laundry detergent can include:

fluorescent whitening agents (to help maintain whiteness or brightness)
enzymes (to help break down complex soils such as blood and grass)
fragrances (to help clothes smell clean)

Frequently Asked Questions

Does 2X Ultra Tide do as many loads as nonconcentrated Tide?

Yes, a 100-oz bottle of 2X Ultra Tide does the same number of loads as the 200-oz bottle of nonconcentrated Tide.

Do I need to dilute 2X Ultra Tide before I use it?

There is no need to dilute 2X Ultra Tide prior to use. Simply follow the usage instructions on the packaging, and fill the cap of 2X Ultra Tide to the appropriate line and pour it.

Will the concentration of 2X Ultra Tide damage my clothing?

2X Ultra Tide is designed to provide the same level of care for your clothing that you expect from nonconcentrated Tide.

Where can I buy 2X Ultra Tide?

2X Ultra Tide is available in major retail stores nationwide.

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RETAILER	DESCRIPTION	SCENT	PURCHASE
	Tide 2X Ultra 2X Concentrated Detergent Original Scent 50oz.	Original
	Tide Liquid Detergent, 2x Concentrated, Orignial Scent, 32 Loads, 50 fl oz	Original
	Tide 2X Ultra 2X Concentrated Detergent Original Scent 50oz.	Original
	Tide Liquid Detergent, 2x Concentrated, Orignial Scent, 32 Loads, 50 fl oz	Original

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