While we know that laundry is one of your daily or weekly tasks, there are small yet important steps that you should take to ensure that you are using and storing laundry detergent properly. Follow these tips every time you do the laundry.
You could have a chance to win a year of Tide HE. Specially formulated for high-efficiency washers, Tide HE provides great cleaning performance with only a fraction of the amount of water used in standard machines.
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Tide Coldwater HE is specially formulated for your high efficiency washer to provide a brilliant clean in cold water conditions.
With Tide Coldwater HE, you can do 3 washes in cold for the energy of 1 in hot.
Tide Coldwater HE gives you a 50% saving in every wash by switching from warm to cold.
Scents & Sizes
26 loads, 50 oz
39 loads, 75 oz
52 loads, 100 oz
78 loads, 150 oz
How it Works
Tide Coldwater HE is the perfect companion for your high efficiency washer. It is specially formulated to create few suds and disperse quickly in cold water conditions with only a fraction of the amount of water used in traditional machines. The result is a brilliant clean at lower temperatures.
Safety: The Most Important Ingredient in Tide®
Ensuring the safety of our Tide® line of fabric care products is a responsibility that P&G takes very seriously. Before any product can appear on store shelves, it must be demonstrated safe to use as intended. But that is only the beginning of our journey. The Earth's resources are limited and valuable, and we have an obligation to future generations to use these resources wisely.
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Frequently Asked Questions
What’s the difference between regular detergent and HE detergent?
HE detergents create few suds and disperse quickly to help get the best cleaning performance with only 20% to 66% of the amount of water used in traditional machines.* And HE detergents were actually developed by home appliance engineers and detergent scientists. The result: an effective cleaning system.
Traditional detergents are formulated to get great cleaning power with high water washes; they aren't created to work well in low water.
* Source: Soap and Detergent Association (SDA)
Can I just use a smaller amount of regular detergent in my HE washer?
According to the Soap and Detergent Association (SDA), HE detergents are the "only choice" for HE washers. Using less regular detergent than recommended for the load size (in an effort to control suds) may mean reduced cleaning. Tide® Coldwater HE and your HE washer work hand-in-hand to get you the results you expect. Using the wrong formula of detergent in your high efficiency washer means you may not get the cleaning results you've come to expect from Tide. Using regular detergents can create too many suds, which can interfere with the washer's tumbling action by "cushioning" the laundry, and reducing soil and stain removal. These excess suds can also lead to residue buildup, because they are not as easily rinsed away. Over time, they could lead to machine malfunctions, according to the SDA.
How much detergent should I use in my HE washer?
Just as with a regular washer, you should use the recommended amount based on the size of your load. Because Tide Coldwater HE is formulated to be low-sudsing, you can use a full dose of Tide Coldwater HE without having to worry about over-sudsing in your machine.
Can I use non-HE fabric softners in my HE washer?
Yes, you can add liquid fabric softener like Ultra Downy® to the fabric softener dispenser. Follow the manufacturer's guidelines for proper use of the dispenser.
What’s the problem with suds?
According to the SDA, too many suds in an HE washer can reduce cleaning power. And excess suds may prevent some soils from completely rinsing out of an HE machine properly. This can cause soils to build up in the machine, resulting in odors or machine malfunctions. Tide® Coldwater HE can give you great cleaning power and help keep your washer running well.
What kind of energy savings do high-efficiency washers offer?
HE washers can use as little as 20% to 50% of the energy used by traditional agitator washers because there is less water to heat (from 20% to 66% less), according to the Soap and Detergent Association (SDA).
If the washer uses a small amount of water, how are clothes cleaned well?
In front-loading HE washers, the laundry tumbles back and forth in the water as the tub rotates, to move the water and detergent through each garment and to help remove soils (SDA). The tumbling action is intended to clean efficiently and be gentle on fabrics.
Do HE machines rinse as well as regular machines?
Yes. Even though HE washers use less water, they have two to four rinse cycles rather than one rinse in a traditional washer. According to the Soap and Detergent Association, multiple rinses are typically better than one deep rinse. Tide Coldwater HE helps to assure good rinsing because it's specially formulated for low-water washes and rinses.
Are HE washers gentle on my fabrics?
Yes. Front-loading HE washers use a tumbling action instead of an agitator found in traditional washers. The tumbling action is gentle on fabrics.
How do I keep my machine running well?
According to the SDA, using regular detergent may prevent some soils from completely rinsing out of the HE washing machines. The Soap and Detergent Association recommends avoiding problems by using an HE detergent like Tide Coldwater HE and by running a regular maintenance cycle, which means running a full wash cycle without any laundry in the machine. Check the manufacturer's instructions and recommendations for specific details. Also, keep your HE washer clean by running monthly washes with Tide Washing Machine Cleaner.
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