Our Partners

We’d like to thank our longtime partners, the American Red Cross and Frigidaire, who together have helped us reach more families affected by disaster.

American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters every 9 minutes across the United States.  The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information please visit redcross.org or join our blog at blog.redcross.org.

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Frigidaire has been an integral part of Loads of Hope since its inception, helping to make the program possible through their generous donation of Frigidaire Affinity front load washers and dryers, which not only use 70 percent less water and energy but also ensure clean is clean with a sanitization cycle that kills 99.9 percent of bacteria found in laundry per load. "Frigidaire is proud to help Tide bring comfort and clean clothes to those in need during a time of tragedy and disaster," said Marty O'Gorman, General Manager of Frigidaire. "We know that during these trying times, it's the little things that give people hope and a sense of normalcy, and we are proud to partner with Tide to support this important cause.

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