- Baton Rouge, LA
- Hurricane Gustav
- 09/01/2008
- 1,088 loads of laundry were cleaned over the course of 6 days after Hurricane Gustav in Sept. of 2008.
- “They took a lot more clothes than I thought they would!”
- —Brea
- “Dirty clothes have been piling up. It’s kind of disgusting.”
- —LaTrisha
- “One of the girls [said], ‘You know it’s free if you don’t want to pay. So . . . of course . . . saving money. . . We just stopped.”
- — Kandy
- “Some people don’t have washers and dryers, or don’t have the money to afford to wash.”
- —Travis
- GALVESTON, TX
- Hurricane Ike
- 09/01/2008
- 5,235 loads of laundry were cleaned over the course of 21 days after Hurricane Ike in Sept. of 2008.
- “When I saw the orange trucks . . . it brought tears to my eyes.”
- — Tracy
- “You just don’t feel human without clean clothes.”
- — Dennis
- “They are washing the clothes and drying them and folding them. I mean, that’s beautiful.”
- — Princella
- ”Not a little bit of my life back, Tide has provided me with a lot of my life.”
- — Anne
- ”It feels so good to be able to know that I’ve got clean clothes to put on.”
- — Charlotte
- ”We couldn’t do this at home. We lost our washers and dryers.”
- — Jamie and Jan
- ”I don’t know whose idea this was, but they need to be hugged, kissed, loved on and thanked immensely.”
- — Paula
- ”Any little thing that the citizens can get that lifts their spirit and morale goes a long way.”
- — Paul
- "I’ve spent the last five days with no clean clothes… Having clean clothes…at this time sure makes it so much better."
- — Joel
- NEW ORLEANS, LA
- Hurricane Katrina
- 11/01/2005
- 13,871 loads of laundry were cleaned between Nov. of 2005 and Sept. of 2008 after two hurricanes, Katrina in 2005 and Gustav in 2008.
- “I had nowhere to wash my clothes. Now I can get ‘em washed.”
- —Rainey
- “Thanks to Tide my clothes will be clean.”
- —Tonja
- “I thank them for taking the time to take care of the people who are out here trying to help get New Orleans back together.”
- —Gary
- “That’s one less thing I have to have on my mind with everything I’m dealing with from the hurricane. . . This just really lifted a big burden off of me.”
- —Connie
- “It has helped me a lot.”
- —Pham
- “This is so nice.”
- —Jean
- SAN DIEGO, CA
- Wildfires
- 11/01/2007
- 4,258 loads of laundry were cleaned over the course of 30 days after wildfires in Nov. of 2007.
- “I think it really gives people hope.”
- — Julie
- “It’s great to be able to come by, drop your clothes off, come back the next day and have it all done for you and folded.”
- — W
- “What I like most is that everybody is helpful and friendly and supportive of all that’s gone on.”
- — Gina
- “We still have no water or power in our house so having the laundry truck here has been a great service for us.”
- — John
- “You folks are heroes as far as we’re concerned.”
- — Thomas and Walt
- Waterloo, IA
- Floods
- 6/01/2008
- 2,655 loads of laundry were cleaned over the course of 12 days after floods in June of 2008.
- “There ain’t no words to describe what Tide is doing for people.”
- — Laurie and Justin
- “Sometimes a little bit goes a long way.”
- — Allan
- “To have this service is everything, to be able to come and pick up some clean clothes.”
- — Janet
- "Without Loads of Hope I’d have to do [laundry] myself. . . . It’s tedious and you just want to take everything and throw it and say, ‘Just start over.’"
- — Brandi
- “It made a huge impact on the way we live right now.”
- — Melissa
- “It’s nice to see people coming together to help folks in need.”
- — Thomas
- All Stories
- All Stories
- 4/1/2009
- So far nearly 30,000 loads of laundry have been cleaned to help over 20,000 families.
Join the 1,000 Load Challenge.
Purchase a Tide Vintage T-shirt, help families affected by disaster.
Can America purchase 1,000 loads of Tide Vintage T-shirts in 100 days? All profits help families affected by disaster.
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A portion of the proceeds* go toward helping families affected by disaster.
Join the Loads of Hope team.
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- that is awesome!!! You guys are really trying...Read more
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- I was so excited when I saw Loads of Hope in ...Read more
- Hope that through small efforts we can suppor...Read more
- I've always only used Tide but now it's given...Read more
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that is awesome!!! You guys are really trying to help out and you listen to your customers. Good for you!! - Valeta K.
Thank you so much. My family was fortunate but freinds and their families were not. View my profile for local pictures I just posted. that is from a one small area. Just awful. -Lisa S.
I was so excited when I saw Loads of Hope in the parking lot at Walmart. I purchased the yellow cap Tide then went home and called my friends and family to encourage them to do the same. - Cindy W.
Hope that through small efforts we can support as many families as possible. -Anne A.
I've always only used Tide but now it's given me even more of a reason to continue. I tell everyone I know about it and wear my Tide shirt with pride. - Kathleen C.
The Loads of Hope represents what we all should be doing as inhabitants of this earth, help each other and take care of the planet. - Marilyn B.
* 10 cents from every purchase of yellow cap Tide goes to support families affected by disaster.† to date