• Baton Rouge, LA
  • Hurricane Gustav
  • 09/01/2008
  • 1,088 loads of laundry were cleaned over the course of 6 days after Hurricane Gustav in Sept. of 2008.
batonrouge
  • “They took a lot more clothes than I thought they would!”
  • —Brea
BatonRouge01
  • “Dirty clothes have been piling up. It’s kind of disgusting.”
  • —LaTrisha
BatonRouge02
  • “One of the girls [said], ‘You know it’s free if you don’t want to pay. So . . . of course . . . saving money. . . We just stopped.”
  • — Kandy
BatonRouge03
  • “Some people don’t have washers and dryers, or don’t have the money to afford to wash.”
  • —Travis
BatonRouge04
  • GALVESTON, TX
  • Hurricane Ike
  • 09/01/2008
  • 5,235 loads of laundry were cleaned over the course of 21 days after Hurricane Ike in Sept. of 2008.
galveston
  • “When I saw the orange trucks . . . it brought tears to my eyes.”
  • — Tracy
Galveston01
  • “You just don’t feel human without clean clothes.”
  • — Dennis
Galveston02
  • “They are washing the clothes and drying them and folding them. I mean, that’s beautiful.”
  • — Princella
Galveston03
  • ”Not a little bit of my life back, Tide has provided me with a lot of my life.”
  • — Anne
Galveston04
  • ”It feels so good to be able to know that I’ve got clean clothes to put on.”
  • — Charlotte
Galveston05
  • ”We couldn’t do this at home. We lost our washers and dryers.”
  • — Jamie and Jan
Galveston06
  • ”I don’t know whose idea this was, but they need to be hugged, kissed, loved on and thanked immensely.”
  • — Paula
Galveston08
  • ”Any little thing that the citizens can get that lifts their spirit and morale goes a long way.”
  • — Paul
Galveston07
  • "I’ve spent the last five days with no clean clothes… Having clean clothes…at this time sure makes it so much better."
  • — Joel
Galveston09
  • NEW ORLEANS, LA
  • Hurricane Katrina
  • 11/01/2005
  • 13,871 loads of laundry were cleaned between Nov. of 2005 and Sept. of 2008 after two hurricanes, Katrina in 2005 and Gustav in 2008.
neworleans
  • “I had nowhere to wash my clothes. Now I can get ‘em washed.”
  • —Rainey
NewOrleans01
  • “Thanks to Tide my clothes will be clean.”
  • —Tonja
NewOrleans02
  • “I thank them for taking the time to take care of the people who are out here trying to help get New Orleans back together.”
  • —Gary
NewOrleans03
  • “That’s one less thing I have to have on my mind with everything I’m dealing with from the hurricane. . . This just really lifted a big burden off of me.”
  • —Connie
NewOrleans04
  • “It has helped me a lot.”
  • —Pham
NewOrleans05
  • “This is so nice.”
  • —Jean
NewOrleans06
  • SAN DIEGO, CA
  • Wildfires
  • 11/01/2007
  • 4,258 loads of laundry were cleaned over the course of 30 days after wildfires in Nov. of 2007.
sandiego
  • “I think it really gives people hope.”
  • — Julie
SanDiego01
  • “It’s great to be able to come by, drop your clothes off, come back the next day and have it all done for you and folded.”
  • — W
SanDiego02
  • “What I like most is that everybody is helpful and friendly and supportive of all that’s gone on.”
  • — Gina
SanDiego03
  • “We still have no water or power in our house so having the laundry truck here has been a great service for us.”
  • — John
SanDiego04
  • “You folks are heroes as far as we’re concerned.”
  • — Thomas and Walt
SanDiego05
  • Waterloo, IA
  • Floods
  • 6/01/2008
  • 2,655 loads of laundry were cleaned over the course of 12 days after floods in June of 2008.
waterloo
  • “There ain’t no words to describe what Tide is doing for people.”
  • — Laurie and Justin
Waterloo01
  • “Sometimes a little bit goes a long way.”
  • — Allan
Waterloo02
  • “To have this service is everything, to be able to come and pick up some clean clothes.”
  • — Janet
Waterloo03
  • "Without Loads of Hope I’d have to do [laundry] myself. . . . It’s tedious and you just want to take everything and throw it and say, ‘Just start over.’"
  • — Brandi
Waterloo04
  • “It made a huge impact on the way we live right now.”
  • — Melissa
Waterloo05
  • “It’s nice to see people coming together to help folks in need.”
  • — Thomas
Waterloo06
  • All Stories
  • All Stories
  • 4/1/2009
  • So far nearly 30,000 loads of laundry have been cleaned to help over 20,000 families.
You can
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Support our effort by purchasing yellow cap Tide. A portion of the proceeds* goes to help provide support for families affected by disasters. Because every now and then it’s nice to mix hope in with the normal load.
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* 10 cents from every purchase of yellow cap Tide goes to support families affected by disaster.