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A Warm-Up for Winter Whites

After the holidays, you may find yourself housebound for a few more months of blasé, gray days. But don't let dreary days hamper the brightness of your laundry. Follow these tips to help keep your whites (and brights) from showing that hazy shade of winter.

Great way to whiten

People often assume the only way to maintain whiteness in laundry is to add chlorine bleach. While this technique may get the job done on some fabrics, consider the cost to your clothing. Repeated washing with chlorine bleach may gradually weaken fabric fibers and shorten the lifespan of your clothes.

Tide Liquid with Bleach Alternative offers an outstanding, non-chlorine-bleach alternative to help keep whites white. Active enzymes in Tide Liquid with Bleach Alternative penetrate and remove dirt to maintain whiteness without damaging clothing fibers.

And because it doesn't contain chlorine, it's safe to use on colors. In fact, Tide Liquid with Bleach Alternative goes even further to protect colors with its BrightLock™ formula. This laundry advancement actually neutralizes the chlorine in your wash water through a process called chlorine scavenging, which helps to prevent fading that normally occurs when washing your clothes.

Bounce out bleach

Using Tide Liquid with Bleach Alternative in every load helps keep your whites white and your brights bright. But if previous treatments with chlorine bleach have left a "household cleaner" smell, rebound with Bounce®.

Tossing a Bounce sheet into your dryer will help put freshness back into your entire load. Your clothes will smell great and finish with less static.

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A Warm-Up for Winter Whites

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