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Tide Loads of Hope 1,000 Load Challenge

The 1,000 Load Challenge

Here at Tide Loads of Hope, we’ve learned that little things, like washing clothes, can make a difference to those in need. That’s why the Loads of Hope truck has been on the road for nearly 4 years now , helping out in times of disaster by providing clean clothes and a sense of hope for families in need.

We’ve washed, dried and folded over 30,000 loads of laundry in that time. But with your help, we could do even more.

Our challenge to America.

Can America purchase 1,000 loads  of Tide Vintage T-shirts (1 load=50 t-shirts) in 100 days to help families affected by disaster? All profits from these special T-shirts go to help families affected by disaster.

Tide Vintage T-shirts are made of 100% cotton and come in four vibrant colors. Buy one today and join The 1,000 Load Challenge! Buy now.

View our progress.

You can learn more about the 1,000 Load Challenge on Tide.com. Take a look at our progress dashboard to see how close we are to our goal, plus learn fun facts like which stat’s on top, what color’s most popular, and more!

Join the Challenge

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Tide Loads of Hope 1,000 Load Challenge

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  • Help make a difference.

    Purchase our vintage Tide Ts, all profits of which help families affected by disaster. Learn more

  • Get a deep clean. Save green.

    Reduce energy bills and get a deep clean for your clothes by washing in cold with Tide Coldwater. Buy now

  • Help keep your washer fresh.

    Help fight odor-causing residues with Tide Washing Machine Cleaner. Learn more