If you've bought a high efficiency (HE) or front-loading washer - or if you're close to making that decision - you know it's an investment that will reward you and your family for years. High efficiency washers not only use less water and energy, but their cleaning action can also be gentle on your clothes. Use Tide® HE in an HE washer for outstanding results! And follow this expert advice from Tide and Laura Dellutri, the "Healthy Housekeeper" and author of "Speed Cleaning 101" and the newly released "Stress Free Home."

Tide HE provides great cleaning in HE washer systems

Tide HE is specifically designed to work with high efficiency washers. All washers clean your laundry based on a combination of water temperature from the wash water, movement from the washer's tumbling or agitation system, and the cleaning power in the detergent. Tide HE's cleaning power complements the many benefits of HE washers to provide outstanding cleaning results.

HE washers can save money because they use 20% to 66% less water than traditional washers. However, you still have the same amount of clothes and the same amount of dirt in each load of laundry! That means there is a higher concentration of loose dirt and dyes (color bleeding) floating around in the wash water. Because HE machines use less water, they need detergent that creates low suds for optimum cleaning power. Tide® HE has special dirt capturing ingredients specially formulated to surround the loose dirt and dyes in the wash water to help ensure they don't redeposit on clothes, but go where they should — down the drain!

Common Usage Error: Half-dosing with a regular detergent to avoid over-sudsing gives you fewer cleaning ingredients and may cause your clothes to look dingy over time

Tide HE and HE washers are gentle on clothes, but offer great cleaning power

Are your clothes getting tangled up when you wash them? HE machines use a tumbling technology instead of a central agitator, making the washing process gentle on your fabrics, says Laura Dellutri, the "Healthy Housekeeper." This gentle system benefits from the cleaning power of Tide HE, which complements the tumble action to give you great cleaning performance.

"Without the agitator, HE machines won't become unbalanced and create noise that will wake up sleeping children or disturb other household activities," says Dellutri.

HE washers also have dispensers that release detergent, fabric softener and bleach at just the right time in the wash. Both Powder and Liquid Tide HE are designed to flow freely from washer dispenser systems to give you a great wash!

HE washers can save you time

Tired of spending your weekends in the laundry room? "Some front loading HE machines can hold 12 to 20 pounds of laundry per load (think 16 pairs of jeans)! This is a great way to cut down on time spent making excessive trips to the laundry room," says Dellutri.

Available in extended scents

Tide HE is now available in Tide HE with Febreze Freshness — Spring & Renewal and 2x Tide HE with Bleach alternative. You can buy Tide HE in both powder and liquid formulas. Look for the familiar orange box or bottle with the HE label.

 

If you are unable to find your choice of Powder or Liquid Tide HE at your local store, please talk with the store manager. Retailers are interested in knowing which products their customers want on the shelf.