Product Information
A powerful clean that won't wear out your clothes.
Tide Powder gets to the bottom of dirt and stains to help keep your whites white and your colours bright. For great stain removal in any temperature, Tide is formulated to quickly start dissolving — even in cold water.
Scents & Sizes
Original
- 30 loads, 1.1 kg
- 40 loads, 1.5 kg
- 60 loads, 2.3 kg
- 80 loads, 3.1 kg
- 120 loads, 4.7 kg
- 150 loads, 5.8 kg
How it Works
During World Wars I & II, an animal and vegetable fat shortage triggered the creation of detergent surfactants. Procter & Gamble invented Tide in 1943.
Surfactant molecules have two parts. One is "water loving" and the other is "water hating." The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics. Detergents usually contain more than one type of surfactant to address the needs of removing certain types of soils and cleaning different types of fabrics.
Other ingredients in laundry detergent can include:
Fluorescent whitening agents (to help maintain whiteness or brightness)
Enzymes (to help break down complex soils such as blood and grass)
Fragrances (to help clothes smell clean)
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