Frequently Asked Questions
What does 1/3 concentrated mean?
1/3 concentrated means that our powder detergents are now offered in a concentrated formula with outstanding performance at 1/3 less per dose. This allows the same number of loads in a detergent carton that is smaller.
With the move to concentrated powder laundry detergent in cartons, have the formulations changed? How have they changed?
Yes, our concentrated powder laundry detergent products were completely reformulated. In fact, in Canada, our concentrated Tide Top-Loader formulas provide even better stain removal performance than before and our concentrated Gain formulas offer more freshness than before.
Do the concentrated powder detergents do as many loads as before?
Yes. For example, the 80 load carton that is 1/3 concentrated does the same number of loads as the previous 80 load carton of non-concentrated product. The difference is that the P&G concentrated formula is more efficient, allowing for a smaller package that is both convenient and is a right step for the environment.
Can I use this product on my delicates?
Ultra Tide for Coldwater Powder can be used on any garments that are considered machine washable. Some garments can be more susceptible to colour loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colourfastness if there is concern.
Why can't I use the original product on a cold water setting?
You can use regular Tide in a cold water wash; however, Ultra Tide for Coldwater Powder has been specifically designed for use in cold water.
Is this product good for whites as well as colours?
The product can be used with both whites and colours; however, as with traditional laundry, sorting by colour is highly recommended prior to cleaning, as some garments may bleed even in cold water conditions.
Can I use Ultra Tide for Coldwater Powder for all my clothes?
Ultra Tide for Coldwater can be used on all machine washable clothes.
Will Ultra Tide for Coldwater Powder work on heavily soiled clothes?
Ultra Tide for Coldwater will work great on heavily soiled clothes.
Do I need to add anything else (bleach/ laundry aids/ pre-treat) to get my clothes clean?
Depending on the level and type of soil, you may still have other laundry additives that you choose to add. For typical laundry, nothing else will be required for cleaning.
What happens if I use warm water by mistake?
Ultra Tide for Coldwater can also be used in warm and hot water washes.
Can I use this product in my HE machine?
No. If you have a High Efficiency (HE) washer, we recommend using Tide High Efficiency (HE) for best results.
Can I use Ultra Tide for Coldwater Powder to pre-treat/pre-soak?
What is the shelf life?
The product was designed to have the same shelf life as REGULAR detergent.
Can I mix Ultra Tide for Coldwater Powder with chlorine bleach?
Yes, chlorine bleach can be used in conjunction with Ultra Tide for Coldwater.
Can I use Ultra Tide for Coldwater Powder on my baby's clothes?
Can I hand wash with this product?
This product is designed for use in an automated laundry machine.
What spurred P&G to launch this product?
There has been an increase in the consumer usage of cold water for washing in recent years. The incidence of these cycles has reached a point where a consumer need and business opportunity presented itself.
Do I need a special washing machine?
No, the product is designed for a typical top-loading, non-HE machine.
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