
Tide TOTALCARE
Helps keep your clothes looking LIKE NEW.
Tide Total Care goes beyond outstanding cleaning to help keep clothes looking LIKE NEW.
Available Sizes
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Tide Total Care goes beyond outstanding cleaning to help keep clothes looking LIKE NEW.
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Helps Keep Clothes Looking Like New, Even After 30 Washes
Tide Total Care goes beyond outstanding cleaning to help keep your clothes LIKE NEW--even after 30 washes.
7 Signs of Beautiful Clothes
Scents & Sizes
How it Works
Tide Total Care goes beyond outstanding cleaning to help keep your clothes like new.
1. Cleans Thoroughly
Tide Total Care's cleaning technology provides an outstanding clean by lifting dirt and soil from clothing, breaking it down to help keep it from re-depositing onto clothing.
2. Helps Protect Colour
Tide Total Care's proprietary Protective Fiber Complex conditions your wash water to help prevent damage from chlorine and mineral deposits, minimizing fading and helping to keep colours bright.
3. Helps Preserve Shape
Tide Total Care's Protective Fiber Complex also conditions fabrics down to the fiber level, reducing harsh abrasion that can cause fabrics to become stretched, rough, and broken.
4. Helps Maintain Finish
Tide Total Care's Protective Fiber Complex helps maintain the smoothness and overall texture of your clothes by reducing the friction between fibers that occurs during washing and daily wear.
5. Enhances Softness
Tide Total Care's Protective Fiber Complex conditions your clothes to leave them touchably soft and comfortable.
6. Helps Prevent Pills
Tide Total Care gently "exfoliates" your clothes to help prevent the build-up of pills and fuzz. In addition, its Protective Fiber Complex conditions fabrics at the fiber level to help keep them from breaking and fraying.
7. Fights Stains
Tide Total Care contains powerful enzyme technology that provides outstanding stain fighting power.
Want to know what's inside Tide products? You've come to the right place. Take a look at the ingredients we use and the role each ingredient plays in meeting your fabric care needs.
Sodium Polyacrylate is a polymer used in detergent to lift stains and soils out of fabrics.
Tide Products with this ingredient
Powder
Other Tide Products
is an emulsion used in the formulation of liquid detergent to improve composition and impart a milky white appearance.
Tide Products with this ingredient
Sodium Percarbonate dissolves in water to release oxygen bleach into the wash.
Tide Products with this ingredient
Powder
Other Tide Products
Sodium Carbonate helps adjust the pH balance of detergent for optimal cleaning results.
Tide Products with this ingredient
Liquids
Powder
Other Tide Products
helps adjust the pH balance of detergent for optimal cleaning results.
Tide Products with this ingredient
Liquids
Other Tide Products
is a polymer that lubricates the yarns within the fabric to provide softness.
Tide Products with this ingredient
Liquids
Silicate................
Tide Products with this ingredient
is a clear liquid used in detergent to improve emulsifying and dispersing functions. It also helps the different types of surfactants remain evenly distributed in the detergent.
Tide Products with this ingredient
is the sodium salt of formic acid used to balance the electrolytes in the detergent.
Tide Products with this ingredient
is a surfactant that helps break down stains and soils, allowing the product to clean the fabrics in the wash.
Tide Products with this ingredient
Other Tide Products
Sodium Sulfate is a salt which helps to form free-flowing powder.
Tide Products with this ingredient
Sodium Aluminosilicate is an additive which captures hardness from the wash water.
Tide Products with this ingredient
Powder
Other Tide Products
Silicone is a silicon-based organic polymer used to prevent excess sudsing in the wash water.
Tide Products with this ingredient
is a highly-effective surfactant used in cleaning products to help with the removal of oily stains and residues.
Tide Products with this ingredient
Other Tide Products
are familiar to everyone as soap, a natural way to clean many kinds of soils.
Tide Products with this ingredient
Liquids
Diethylenetriamine Pentaacetate (Sodium Salt) captures soils in the water and helps remove stains that are rich in color, such as tea, coffee and red wine.
Tide Products with this ingredient
Liquids
Powder
Other Tide Products
is a cleaning solvent that is highly-effective in mobilizing oily materials for removal.
Tide Products with this ingredient
Other Tide Products
helps protect colors from the chlorine in tap water.
Tide Products with this ingredient
Disodium Diaminostilbene Disulfonate is a fluorescent brightener that makes clothes appear brighter and whiter.
Tide Products with this ingredient
Disodium Diaminostilbene Disulfonate is an optical brightener that makes clothes appear brighter and whiter.
Tide Products with this ingredient
Liquids
is a polymer used in detergent to lift clay soils out of fabrics.
Tide Products with this ingredient
Liquids
Other Tide Products
is a processing aid that helps dissolve some of the ingredients in the product.
Tide Products with this ingredient
Other Tide Products
is a clear, odorless organic liquid used as a solvent to ensure that ingredients are evenly distributed.
Tide Products with this ingredient
is a silicon-based organic polymer used to prevent excess sudsing.
Tide Products with this ingredient
Liquids
is a cleaning solvent that is highly-effective in removing water-soluble stains.
Tide Products with this ingredient
Other Tide Products
is an optical brightener that makes clothes appear brighter and whiter.
Tide Products with this ingredient
Water is a processing aid added to detergent to help dissolve some of the ingredients.
Tide Products with this ingredient
Liquids
is an oxygen-based bleach that helps the cleaning process by removing and/or decolorizing stains.
Tide Products with this ingredient
adjusts the pH of a detergent for optimal cleaning results.
Tide Products with this ingredient
Liquids
Other Tide Products
is an enzyme that provides general cleaning benefits, especially on dust and mud, and also works on garments made from cellulosic fibers, minimizing pilling to help maintain color and softness.
Tide Products with this ingredient
is the calcium salt of formic acid which helps to stabilize enzymes in the detergent.
Tide Products with this ingredient
Liquids
Polyethylene Oxide is a polymer used in detergent to deposit fabric softeners.
Tide Products with this ingredient
is an enzyme that breaks down pectin-based soils and stains such as fruit juice and jelly.
Tide Products with this ingredient
Liquids
Protease is an enzyme that breaks down soils and stains containing proteins such as collar and cuff soil-lines, grass and blood.
Tide Products with this ingredient
Liquids
Powder
Other Tide Products
is a polymer used in detergent to deposit fabric softeners.
Tide Products with this ingredient
Liquids
is a polymer used in detergent to lift stains and soils out of fabrics.
Tide Products with this ingredient
Liquids
is a polymer used to stabilize ingredients during the manufacturing process.
Tide Products with this ingredient
Liquids
Other Tide Products
is a water-soluble, biodegradable film used to contain and hold the cleaning product prior to release in the wash water.
Tide Products with this ingredient
Other Tide Products
Palmitic Acid is a soap-like material which helps to form free-flowing granules.
Tide Products with this ingredient
Polyethylene Glycol 4000 is a polymer used to stabilize ingredients during manufacturing.
Tide Products with this ingredient
Liquids
is a biodegradable, colorless, odorless liquid used in detergents as an enzyme stabilizer and solvent to ensure that ingredients are evenly distributed.
Tide Products with this ingredient
is a low-foaming surfactant that helps penetrate stains and extract soils.
Tide Products with this ingredient
Liquids
Tide Products with this ingredient
is a salt of boric acid used in detergent to capture soils.
Tide Products with this ingredient
Liquids
is a commonly-used preservative in laundry detergents to help protect against decomposition in clothing and microbial growth in the product.
Tide Products with this ingredient
Bentonite is a purified natural clay which gives a soft feel to fabrics.
Tide Products with this ingredient
is a colorant used to add aesthetic appeal and to differentiate between products.
Tide Products with this ingredient
is a colorant used to add aesthetic appeal and to differentiate between products.
Tide Products with this ingredient
Liquids
Other Tide Products
LiquitintTM Red is a colorant used to add aesthetic appeal and to differentiate between products.
Tide Products with this ingredient
is a low-foaming surfactant that helps penetrate stains and extract soils.
Tide Products with this ingredient
Liquids
is a low-foaming surfactant that helps penetrate stains and extract soils.
Tide Products with this ingredient
is a surfactant that helps to soften fabrics.
Tide Products with this ingredient
Liquids
Linear Alkylbenzene Sulfonate is a general-purpose surfactant that helps penetrate stains, extract soils and suspend stain particles in water to prevent them from being re-deposited.
Tide Products with this ingredient
Liquids
Powder
Other Tide Products
is a colorless, odorless, free-flowing liquid with multiple applications and uses in the consumer products industry, including as an ingredient in food products, toothpaste, soaps and cosmetics.
Tide Products with this ingredient
Other Tide Products
is an enzyme that breaks down guar gums, which are used as thickeners and for gel texture in foods such as ice cream, barbecue sauce and salad dressing.
Tide Products with this ingredient
Liquids
is a carrier which helps to protect fragrance during the wash.
Tide Products with this ingredient
Other Tide Products
is a processing aid used to help with drying of the fabric after the product is applied.
Tide Products with this ingredient
Other Tide Products
is an enzyme that breaks down starch-based soils and stains such as sauces, ice-creams and gravy.
Tide Products with this ingredient
Liquids
Other Tide Products
is a low-foaming surfactant that helps penetrate stains and extract soils.
Tide Products with this ingredient
is a general-purpose surfactant that helps penetrate stains, extract soils and suspend stain particles in water to prevent them from being redeposited.
Tide Products with this ingredient
is a surfactant that helps penetrate stains, extract soils and suspend stain particles in water to prevent them from being redeposited. It is especially effective in hard water.
Tide Products with this ingredient
Liquids
is a surfactant that is especially good at dissolving greasy and oily soils.
Tide Products with this ingredient
Liquids
Other Tide Products
is a low-foaming surfactant that helps penetrate stains and extract soils.
Tide Products with this ingredient
Other Tide Products
Alkyl Sulfate is a general-purpose surfactant that helps penetrate stains, extract soils and suspend stain particles in water to prevent them from being re-deposited.
Tide Products with this ingredient
FD&C Blue 1 is a colorant used to add aesthetic appeal and to differentiate between products.
Tide Products with this ingredient
Powder
Other Tide Products
is a colorant used to add aesthetic appeal and to differentiate between products.
Tide Products with this ingredient
Other Tide Products
Fragrance provides pleasant scent to detergents and washed fabrics.
Tide Products with this ingredient
Liquids
Powder
is an antioxidant used in cleaning products to help maintain fabric color in the wash. This is also used as a stabilizing agent for our formula.
Tide Products with this ingredient
Other Tide Products
is a radical scavenger that stabilizes bleach in the product formulation.
Tide Products with this ingredient
Other Tide Products
Nonanoyloxybenzenesulfonate is a soap-like additive that carries color-safe oxygen bleach to stains on fabrics.
Tide Products with this ingredient
Powder
Other Tide Products
(pure alcohol) is used as a process aid to help keep other ingredients in the product in solution.
Tide Products with this ingredient
Liquids
Other Tide Products
is an organic liquid that helps the different types of surfactants remain evenly distributed in a concentrated detergent.
Tide Products with this ingredient
Liquids
Other Tide Products
Tide Products with this ingredient
What is Total Care?
Tide TOTALCARE is a breakthrough laundry detergent that goes beyond outstanding cleaning to help keep clothes looking LIKE NEW. By combining the best of Beauty Care and Fabric Care technologies, Tide Total Care elevates the standard of fabric care to and inspiring, new realm: Fashion Care.
What are the 7 Signs of Beautiful Clothes?
| 1. Cleans Thoroughly |
| 2. Helps Protect Colour |
| 3. Helps Preserve Shape |
| 4. Helps Maintain Finish |
| 5. Enhances Softness |
| 6. Helps Prevent Pills |
| 7. Fights Stains |
How is Tide Total Care different from other products?
No more trade offs. Tide Total Care resolves the compromise by providing outstanding cleaning/stain fighting AND helping to keep your clothes beautiful over time. Tide Total Care is a hard working detergent to use everyday that will help your clothes stay beautiful; whether it’s your comfy T-shirt or your favorite Jersey dress.
Does Tide Total Care offer the same cleaning power as regular Tide?
Tide Total Care provides outstanding cleaning and stain fighting power.
How does the Protective Fiber Complex in Tide Total Care work?
The Protective Fibre Complex consists of polymers, silicone, and chlorine scavengers. The combination of polymer and silicone works together to condition fabrics, down to the fibre level, reducing harsh abrasion that can cause fabrics to become stretched, rough, and dull. Reducing fibre-to-fibre interaction also helps prevent the formation of pills and fuzz.
What is Fashion Care?
Fashion Care is the elevated standard of care that combines the best of Beauty and Fabric Care technologies to help maintain the beauty of clothes everyday.
What is the difference between shape retention and shrinkage?
All clothes can possibly shrink during the wash/dry process, especially when put in a dryer. However, Tide Total Care conditions fibers, helping them move and adapt to your body.
Is Tide Total Care better than dry cleaning?
Tide Total Care is designed to be used for machine washable clothes. As always, it's best to check the label in your garments for the advised method of cleaning. If clothing is machine washable, we recommend washing fabrics in Tide Total Care to help preserve and protect your clothing over time.
Does Tide Total Care work on fabrics other than cotton?
Tide Total Care was formulated to perform on the majority of fabrics, including cotton and cotton blends, the most commonly used fabrics in clothing.
Can I use Tide Total Care on my "dry-fit" athletic clothes?
Tide Total Care's benefits are visible on most fabrics, but due to the unique functionality of "dry-fit" fibres found in many athletic clothes, the products have not yet been formulated for that use. As always, we recommend checking the label in your garments for the advised method of cleaning.
Will Tide Total Care irritate my skin or cause allergic reactions?
Like all laundry products, Tide Total Care was tested to ensure that it will not cause skin issues in the vast majority of cases. However, everyone’s skin is different, and if you observe any irritation while using Total Care or any other Tide product, we advise you to discontinue use. If you are particularly sensitive, we recommend trying Tide Free.
Why is the Tide Total Care bottle larger than regular Tide?
The Tide Total Care bottle contains the same amount of liquid as the equivalent size of Tide Original. The bottle’s innovative design is taller and sleeker than other Tide products.
Why doesn't Tide Total Care say "2X Ultra Tide" like other Tide bottles?
Since Tide Total Care is a new product and will come to market following P&G's liquid laundry detergent compaction initiative, there is no previous 1X concentrated formula to refer back to. Tide Total Care is a compacted formula, just like all other liquid Tide products.
Does Tide Total Care come in a compact formula?
The breakthrough technology found in Tide Total Care is not currently available in a compact formulation.
How much does Tide Total Care cost?
The breakthrough technology found in Tide Total Care is not currently available in a compact formulation.
Where and when will Tide Total Care be available?
Since the beginning of March 2009, Tide Total Care is available at most retail stores nationwide.
Reduce energy bills and get a deep clean for your clothes by washing in cold with Tide Coldwater. Learn more

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