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Tide Pure Essentials with Baking Soda

Inspired by nature's symbols for cleaning and stain removal, Tide Pure Essentials provides a fresh touch of goodness for your fabrics.

 

Available scents & sizes

White Lilac Liquid

  • 26 uses, 1.47 L
  • 52 uses, 2.95 L
  • PRODUCT INFO
  • PRODUCT REVIEWS
  • FAQS

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Product Information

A clean touch of goodness for your fabrics.

Tide Pure Essentials provides a clean touch of goodness for your fabrics. Inspired by natural cleaners like citrus and baking soda, it fights tough stains and removes odours, leaving fabrics wonderfully clean and fresh.

Scents & Sizes

  • White Lilac Liquid

  • 26 uses, 1.47 L
  • 52 uses, 2.95 L

How it Works

Tide Pure Essentials with Baking Soda leverages advances in science to offer long lasting freshness. Technologies have been added to both the liquid and powder versions that slowly release perfume molecules to provide a long lasting scent experience.

Additionally, the development of Tide Pure Essentials with Baking Soda included a massive investment in perfumes; in fact, these perfumes are the most researched in P&G laundry history.

The result of this research is a product that offers the best of both worlds: excellent cleaning performance and freshness.

Product Ingredients

Frequently Asked Questions

What is Pure Essentials?

Pure Essentials is a naturally-inspired line of detergents that add a clean touch of goodness to the laundry experience. The Pure Essentials line offers naturally inspired scents such as White Liliac Scent.

What are the benefits of the Pure Essentials line?

Tide Pure Essentials line makes fabrics clean and fresh, combining outstanding cleaning performance with naturally-inspired scents.

What does the 2x mean on the Tide Pure Essentials bottle?

The "2x" means the detergent is 50% compacted vs. nonconcentrated Tide Pure Essentials. Tide Pure Essentials is concentrated to deliver the same number of loads with half the amount of detergent. The concentrated detergent bottles are smaller which makes it more convenient to carry, pour and store.

  • Commitment to the Environment

    For years, there’s been a laundry detergent that uses biodegradable soaps and is phosphate free. That detergent is Tide. Learn More

  • *Depends on frequency of use and dryer settings

    NEW! Bounce DRYER BAR

    Update your dryer with about 2 months* of automatic freshness and static control. Learn more

  • Stains Out. No Doubt™.

    In-wash booster. Available now in stores near you. Save $1.00

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