Tide
More cleaning ingredients. Less water.*
*vs. the next leading regular liquid detergent
Clean Breeze
- 24 uses, 1.47 L
Original
- 25 uses, 1.18 L
- 32 uses, 1.47 L
- 48 uses, 2.21 L
- 64 uses, 2.95 L
- 96 uses, 4.43 L
- 110 uses, 5.02 L
Mountain Spring
- 25 uses, 1.18 L
- 32 uses, 1.47 L
- 64 uses, 2.95 L
Tide
Available scents & sizes
click to view other scentsClean Breeze
- 24 uses, 1.47 L
Original
- 25 uses, 1.18 L
- 32 uses, 1.47 L
- 48 uses, 2.21 L
- 64 uses, 2.95 L
- 96 uses, 4.43 L
- 110 uses, 5.02 L
Mountain Spring
- 25 uses, 1.18 L
- 32 uses, 1.47 L
- 64 uses, 2.95 L
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Product Information
More cleaning ingredients. Less water.*
Did you know another concentrated detergent contains up to 80% water? Tide has more cleaning ingredients, less water.*
*vs. the next leading regular liquid detergent
Scents & Sizes
Clean Breeze
- 24 uses, 1.47 L
Original
- 25 uses, 1.18 L
- 32 uses, 1.47 L
- 48 uses, 2.21 L
- 64 uses, 2.95 L
- 96 uses, 4.43 L
- 110 uses, 5.02 L
Mountain Spring
- 25 uses, 1.18 L
- 32 uses, 1.47 L
- 64 uses, 2.95 L
How It works
During World Wars I & II, an animal and vegetable fat shortage triggered the creation of detergent surfactants. Procter & Gamble invented Tide in 1943.
Surfactant molecules have two parts. One is ""water loving"" and the other is ""water hating."" The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics. Detergents usually contain more than one type of surfactant to address the needs of removing certain types of soils and cleaning different types of fabrics.
Other ingredients in laundry detergent can include:
- fluorescent whitening agents (to help maintain whiteness or brightness)
- enzymes (to help break down complex soils such as blood and grass)
- fragrances (to help clothes smell clean)
Frequently Asked Questions
Does 2X Ultra Tide clean as well as nonconcentrated Tide?
2X Ultra Tide actually removes stains better than nonconcentrated Tide!
Do I need to dilute 2X Ultra Tide before I use it?
There is no need to dilute 2X Ultra Tide prior to use. Simply follow the usage instructions on the packaging, and fill the cap of 2X Ultra Tide to the appropriate line and pour it.
Will the concentration of 2X Ultra Tide damage my clothing?
2X Ultra Tide is designed to provide the same level of care for your clothing that you expect from nonconcentrated Tide.
When can I buy 2X Ultra Tide?
2X Ultra Tide is now available in all major retail stores nationwide.
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