Bleach Beware? Not Anymore!

When we say "bleach," what do you think of? Whitening, cleaning, disinfecting? Or mystery spots and streaks? Is bleach something only your mother used? And what about colour? Whether you use it (or not), you may still be afraid of bleach and what it may do to your laundry. The good news is laundry technology has advanced to enable innovation to replace fear

Outstanding Alternatives

You can still use bleach if you want or need to — bleach will probably always be around. But Tide® offers outstanding alternatives to using chlorine bleach in Tide with Bleach and Tide Liquid with Bleach Alternative. It's simpler than using laundry additives and it offers outstanding performance. Want to know how it works? We asked the experts at Tide. Here's what they told us.

Tide with Bleach and Tide Liquid with Bleach Alternative work so well because they contain a wide variety of cleaning ingredients that remove tough stains while limiting colour removal. Both detergents (one powder, the other liquid) are chlorine-free and safe for colours.

The ingredients that enable overall outstanding performance are:

• Concentrated Surfactant Mix — enables all-purpose cleaning
• Enzymes — go after specific soils, safe for more than just whites
• Polymers — help keep whites white and prevent dinginess
• Builders — soften hard water for better cleaning action

So, Tide with Bleach and Tide Liquid with Bleach Alternative not only whiten, they also help remove tough stains and fight dinginess before it sets in.