Bet you never thought that doing laundry could help you save energy and money and preserve your clothes. Guess what? Tide® Coldwater can help you do all that — while providing a deep clean — when you wash your clothes in the care of cold water. Read on to learn more about the coolest way to clean.

Get Clothes Clean in Cold Water

Most people think they have to use warm or hot water to get rid of tough stains. Not so! New Tide Coldwater removes stains in cold water better than any leading competitive liquid detergent.

How can that be? Tide Coldwater is specially designed with an increased amount of surfactant chemistry that allows it to penetrate easily into fabrics. So, it delivers great cleaning, even on the toughest stains, when used in a cold water wash.

Reduce Your Warm Water Costs

Every time you turn the water temperature dial on your washing machine to "warm," you might as well start writing a check to the energy company. Did you know 80-85% of the energy used to wash clothes comes from heating the water?

When you wash in cold water with Tide Coldwater, you can actually save up to $52 a year.* And just think how good you'll feel knowing you've done your part to save precious energy!

Preserve Colours and Fabrics

Not only does Tide Coldwater help you save money and energy, but it also helps to preserve colours and fabrics. Since Tide Coldwater cleans in the care of cold water, colours stay brighter and whites stay whiter longer.

It's chemistry that makes it all happen. The special formula of Tide Coldwater polymer technology to help suspend dirt particles better so that they don't redeposit on fabrics, helping keep both your colours bright and your whites white.

And it's a fact that cold water provides the highest level of color and fabric protection because it helps to preserve sensitive dyes and uphold the durability of fabric finishes.

Try the Coolest Way to Clean

So, take the plunge and try washing all your clothes in cold water with Tide Coldwater. Look for it in two new scents — Fresh Scent and Glacier. Your clothes will get Tide clean and look great — and you'll save energy and money. Now that's cool!

*Based on 6.3 loads/week, electric water heater set at 60 degrees Celsius and average national electricity usage costs.